Digital Marketing

Beginner-to-intermediate, our digital marketing curriculum is organised into key modules to provide a well structured learning path

Highlights

Introduction to Digital Marketing

Social Media Marketing (SMM)

Pay-Per-Click Marketing (PPC)

Search Engine Optimisation (SEO)

Courses

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Naviotech prides itself on providing very high quality, detailed course structures which will help you achieve your goals with utmost clarity.

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Course Details

1) Overview of Digital Marketing

2) Types of Digital Marketing Channels
1) Introduction to Content Marketing

2) Content Strategy and Planning

3) Content Creation and Optimization

4) Content Distribution and Promotion

5) Content Performance and Analytics
1) Overview of Social Media Marketing

2) Creating a Social Media Strategy

3) Content for Social Media

4) Social Media Advertising

5) Social Media Analytics
1) Introduction to SEO

2) Keyword Research and Analysis

3) On-Page SEO

4) Technical SEO

5) Off-Page SEO

6) SEO Analytics and Tools
1) Introduction to PPC

2) Google Ads Fundamentals

3) Campaign Planning and Structure

4) PPC Optimization and Analysis
1) Email Marketing Basics

2) Creating Effective Email Campaigns

3) Automation and Personalization

4) Measuring Email Campaign Success
1) Introduction to Web Analytics

2) Understanding Key Metrics

3) Using Data for Marketing Optimization

4) Advanced Analytics
1) Building a Digital Marketing Plan

2) Integrating Channels

3) Trends and Best Practices